Valoracar

Context

A court-appointed assessor who inspects used cars at the buyer’s location before they sign anything. The service was sold over the phone, with all the friction that implies: calling during business hours, agreeing a slot by voice, invoicing afterwards.

The brief was to turn that into an online booking: pick a slot, pay, done.

Approach

• Apple-style restraint applied to a sector that doesn’t use it. Large white serif over petrol blue, real photography of a handover, and three trust signals under the buttons. No car icons, no gradients.
• Real time-slot booking through FluentBooking, embedded in the template rather than linking out to an external Calendly. The user never leaves the domain, and the brand doesn’t break mid-conversion.
• Payment taken at booking time via Stripe. It cuts no-shows and removes the invoicing back-and-forth.
• Motion conditional per template. GSAP with ScrollTrigger only where it earns its place, and excluded entirely from forms and the booking flow. On a screen where someone is entering payment details, animation is noise.
• PHP 8.2 with type hints and sanitisation on every input — sanitize_*, wp_kses and prepared statements. This is a form collecting number plates, phone numbers and payments.

What I built

• Bespoke WordPress theme with its own design system in theme.json
• Booking engine with time slots and email confirmation
• Payment gateway integration
• GSAP motion layer, conditional per template and honouring prefers-reduced-motion
• Technical SEO and a blog for organic acquisition
• Client-editable admin for content and pricing

Outcome

Live on its own domain with booking and payments working. The client edits content and prices from the WordPress dashboard without touching templates.

A note on this work

Built at Xpandex, where I run the full cycle: design, development, performance, accessibility, technical SEO and deployment.