HTM Carpintería

Context

A technical team fitting doors, wood flooring, kitchens and wardrobes across Castellón and Valencia. They don’t manufacture: they install, with their own crew. That distinction is the entire value proposition, because the sector is full of middlemen who subcontract and vanish.

The site had to make that difference obvious on the first screen.

Approach

• The copy carries the argument. “The person who quotes is the person who does the work” says more about the business than any list of services. The editorial serif headline and full-bleed photography do the rest.
• Static Astro, with a single Preact island: the gallery viewer. No CMS, no database: content lives in the repo. For a business that updates its site twice a year, WordPress would be a maintenance surface nobody is going to tend.
• Server-validated contact form, with WhatsApp as the main contact route, which is how their customers ask for a quote.
• Build-time image processing with Sharp, serving AVIF and WebP with fallbacks. Site photography is heavy at source, and none of it ships unoptimised.
• Warm palette over wood — cream, brown and gold, consistent with the material they work in.

What I built

• Static Astro architecture with one Preact island for the gallery
• Tailwind 4 design system with editorial typography
• Contact form with server-side validation
• Project gallery with build-time image processing
• Careers page for recruiting fitters
• Local SEO for the Castellón and Valencia area

Outcome

Live on its own domain. As a static site with no CMS, maintenance cost is effectively zero and there are no security updates to chase.

A note on this work

Built at Xpandex, where I run the full cycle: design, development, performance, accessibility, technical SEO and deployment. Gallery photography supplied by the client.