Peluquería Juan

Context

A gentlemen’s barbershop in Palma’s Vivero neighbourhood, open since 1987: classic cuts, straight-razor shaves, scalp treatments and head massage. Thirty-nine years serving a local clientele.

It’s exactly the kind of business that gets sold an online booking system nobody uses. Here we decided not to build one.

Approach

• The conversion is the one that already works. WhatsApp and phone, not online booking. It’s how this shop’s customers already book, and putting a calendar in the middle adds friction without removing any.
• Craft as the visual argument. Black and white over warm black, with gold as accent. Photography of hands working with razor and comb, not studio interiors. The “39 years” seal is the only ornament.
• Copy without posturing — the site’s own text says as much. In a sector saturated with Nordic-styled barbershops, the argument here is continuity, not trend.
• Static Astro, with JavaScript only where it’s needed. Four pages: home, services, prices and contact. Only two pieces hydrate, the years counter and the Instagram gallery, and only when they scroll into view.
• Local SEO with business schema, physical address and opening hours, because the search that matters is “barber” plus the neighbourhood.

What I built

• Static Astro architecture, no CMS
• Design system with editorial typography and a gold-on-dark palette
• Services and pricing structure, editable from the repo
• WhatsApp and phone conversion, present on every page
• Local SEO with business schema and contact data
• Indexing fixed: URLs are served with a trailing slash, matching the sitemap, canonicals and internal links. Before, they all pointed at a redirect and Google only had the home page

Outcome

Live on its own domain. A four-page site that loads instantly and won’t ask the owner to learn an admin panel.

A note on this work

Built at Xpandex, where I run the full cycle: design, development, performance, accessibility, technical SEO and deployment.